Spartan shop

 
 
01

HOW WE INCREASED SHOPIFY STORE SALES BY 523% FOR SPARTAN RACE

"Spartan is a rapidly growing tribe. Over 8 million people have crossed a Spartan finish line and each year that number grows. Our mission is to transform 100 million lives and we are well on our way." ~ SPARTAN.COM

 
02

BACK STORY

As the Covid-19 pandemic hit hard in March 2020 SPARTAN announced that all OCR events will be postponed. They realized that people will have to spend more time stuck at home during the upcoming months. And that the demand for home training and home gym equipment will increase.

The core business of the SPARTAN are obstacle course races. But besides that SPARTAN has an online store for racing and training gear and apparel with thousands of products.

And this was the perfect time to start growing this side of the business while helping the SPARTAN community to stay fit and in shape during these unprecedented times.

 
03

GOAL

Increase store sales and new customers while maximizing the return on ad spend.

 
04

SOLUTION

We have leveraged а full funnel creative strategy to achieve stronger engagement with their ads and maximize the reach to net new customers while reducing the cost per purchase.

The creative strategy we executed consists of 3 main phases.

 
05

Engagement

We used engaging creative to increase the virality of the ads which helped us reduce the CPM by -38% and CPC by -45%.

The reduction in CPM and CPC helped us stretch the ad budget and reach net-new customers at a lower cost.

We have leveraged viral UGC (user generated content) and paired it with their more branded SPARTAN creative.

Spartan

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The Spartan Guide to Cheap, Efficient DIY Gym Equipment

 
06

Conversion

Spartan

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You’re ready for the 2021 season. All that’s left to do is commit

Spartan

Sponsored • id:424708535329502

You’re ready for the 2021 season. All that’s left to do is commit

We used a more direct marketing approach with this step so we can increase the click to purchase conversion rate.

The goal was to target a warmed up audience of people who were engaged with our UGC creative in phase 1.

We have created and tested + 120 videos concepts and over +460 video variations.

 
07

Monetization

This was the last step of this full-funnel creative strategy. We have developed a more offer + benefit focused creative with strong call to action.

The goal was increase conversion rate, maximize the return on ad spend and to ultimately open up room to scale the prospecting campaigns.

+120

Video Concepts Tested

+115

Ad Copy and Headlines Tested

+460

Video and Image Variations Tested

 
08

RESULTS

47%

RReduction in Cost per Purchase

65%

Increase in Return on Ad Spend

Increase in New Purchases

45%

Reduction in CPC

 
09

TESTIMONIAL

 
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