Spartan Race Facebook Ads Case Study

BACK STORY

In early 2020, Covid-19 “sucker punched” thousands of event based businesses.

Yep, the pandemic knocked unconscious a lot of companies.

But not SPARTAN.

This time they had our team in their corner.

Capptive8’s unmatched expertise combined with the resilience of Spartan’s team turned the fight in their favor.

THE CHALLENGE

SPARTAN reached out to us to help them revive the bleeding customer acquisition campaigns during these most challenging times.

Their CPAs (Cost per Customer Acquisition) ballooned…

Race registrations were falling off a cliff…

And even their most loyal customers were not engaging with their ads

UNORTHODOX CREATIVE STRATEGY

To flip things around quickly we had to take an unorthodox approach with their Facebook ad campaigns. (something they have not experienced with other agencies before...)

Videos completely smashed image ads with -45% lower Cost per Purchase.

Using user generated content (UGC) from their social media pages we created fun, motivational and engaging video creative.

His change in their creative strategy significantly increased the CTR, reduced CPC and CPA.

Spartan

Sponsored • id:424708535329502

You’re ready for the 2021 season. All that’s left to do is commit

Spartan

Sponsored • id:424708535329502

You’re ready for the 2021 season. All that’s left to do is commit

Spartan

Sponsored • id:424708535329502

You’re ready for the 2021 season. All that’s left to do is commit

Spartan’s huge retargeting audience of customers was starting to get blind to the regular branded, offer-focused creative that they used to run for a long time.

We changed that by showing creative that was cool, fun, unexpected, and motivational.

As a result we not only improved their ads performance but we also set new records across all metrics…

Some of our creatives went viral and we were able to maximize the reach of our ads while preserving their budget.

Spartan

Sponsored • id:424708535329502

You’re ready for the 2021 season. All that’s left to do is commit

THE SECRET TO MASSIVE SCALE

How we scaled prospecting +847% by reducing cost per registration -87%

… in just 2 months.

At Capptive8, we have managed over $400 million dollars in ad spend on Facebook and Instagram for businesses in a wide range of industries…

...from food in a box subscriptions, art supplies, high-fashion leggings, pet supplements, mobile apps, social gaming, to home co-investing services… You name it. We’ve done it.

These large multi-million and multi-billion dollar companies have one thing in common when it comes to achieving massive growth with paid advertising on Facebook.

So what is the secret for massive growth?

The key is finding the golden ratio between retargeting and prospecting.

The most common mistake brands make is to spend over half of their budget on retargeting. Some businesses even spend north of 80% on retargeting.

The issue with that is they never bring in a steady flow of net new customers to sustain a healthy growth.

30/70 RULE

We found that the golden ratio is 30/70

30%

retargeting

70%

acquisition

This is the single most important task we tackle first when we take on a new client.

That’s not an easy task. But if you are able to achieve that (while hitting your target KPIs) then you are setting things up for massive growth.

And to achieve that for Spartan we produced an army of strong creative winners. Then we scaled these winners against a high volume of prospecting audiences.

Even the stubborn broad targeting campaigns showed strong efficiency at scale.

TESTIMONIAL

CMO, SPARTAN RACE

Donny Jensen

They are the best agency we have worked with when it comes to performance advertising on Facebook. They have been able to drive both revenue and efficiency and build our brand at the same time.